42Below Cocktail Poster

42BELOW is the purest vodka on earth, but how could 42BELOW be all eco and still retain their irreverent attitude everyone knew and loved? instead of throwing away all the leftover bits of lemon from 42BELOW cocktails, we recycle them to create 42BELOW Recycled Cocktail Lemons Eco Soap. The world’s first soap made from cocktail dregs then we send back into bars, so drinkers get clean, and buy more vodka.

Client: Bicardi-Martini LTD

Agency: ColensoBBDO


before & after